SAP and Enterprise Trends Podcasts from Jon Reed (@jonerp) of diginomica.com
Free spirited, old school podcasts on all things enterprise with Jon Reed of diginomica.com, along with troublemakers and/or special guests
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Mathew Sweezey has some of the most provocative and well-researched views on topics I riff on and critique frequently. What is his message on how marketing needs to change - and how we should be serving customers via outcomes, not (necessarily) "experiences"? Special thanks to Sweezey for stepping up and allowing me to press him into some challenging topics around the myths of AI, flaws in employee experience rhetoric, and B2B versus B2C. It was an intense and revealing convo, one where I had no idea how much we would agree or disagree.

Direct download: CX-AI-hyperpersonalization-Sweezey-Reed.mp3
Category:CRM -- posted at: 4:27am EDT
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