SAP and Enterprise Trends Podcasts from Jon Reed (@jonerp) of diginomica.com (content and media)
Free spirited, old school podcasts on all things enterprise with Jon Reed of diginomica.com, along with troublemakers and/or special guests
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In this edited version of his Western Mass Podcamp 2017 session, Growing your business with content, Jon talks about the power of content and the impact of the digital economy on how content is consumed. The key question: how can you use content to win business by earning trust, opt-ins, and audiences? Session participants, including Claudia Gere, chime in here and there and pose questions. Note: there are a few swear words on this podcast so it's not safe for certain workplaces. Also check the itunes channel for the full podcast archives.

Direct download: podcamp-2017-reed-content.mp3
Category:content and media -- posted at: 3:26am EDT
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During this live interview, taped in the midst of a bustling Consensus 2016, Steemit co-founder Ned Scott gives Jon the inside view on the creation of Steemit, and their unique approach to rewarding/paying content creators and curators through their blockchain-based platform. He also announces the launch of Steemit.com. Ned talks about Steemit's different asset classes, including Steem dollars, and how they've sparked their launch with a Slack-based community. The guys also get into the failure of existing networks to compensate content creators, and create a civil environment for discourse.  Jon also vows to jump off a bridge it companies like Steemit can't build new media models as viable alternatives to living on Facebook. 

Direct download: steemit-podcast.mp3
Category:content and media -- posted at: 6:40am EDT
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Live from Advocamp 2016, Jon Reed catches Joseph Jaffe in a spirited mood after his keynote, "Using your brand to create an army of zealots." This frank/informal chat debates the pros/cons of brand zealotry, with Jaffe explaining why politicians like Trump and Obama have changed the marketing discourse. Jon worries this groundswell marketing has a dark side - Jaffe responds. Jaffe also hits on key concepts from his last book Z.E.R.O., which explore the futility of broadcast advertising. The guys also kick around the viability of customer advocates and advocate-driven marketing - a key theme of Influitive's Advocamp event.

Direct download: jaffe-reed-zero-ads.mp3
Category:content and media -- posted at: 1:35am EDT
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In part two of their content strategy video discussion, Michael Brenner of NewsCred joins Jon Reed of diginomica.com to dig deeper - into a frank look at the impact of content on marketing, the role of marketing tech and personalization, and the challenges facing the modern CMO. Note: part one of this podcast, which hits on why Michael is betting his career on content marketing, is featured on Jon's new "Busting the Omnichannel" podcast series.

Direct download: CMO-dilemmas-parttwo.mp3
Category:content and media -- posted at: 10:37pm EDT
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Jon hits the TechEd Expert lounge floor for his annual freewheeling talk on whether social media is BS - or has actual value for SAP professionals. Special guests include Joshua Fletcher, Karin Tillotson and Phil Loewen. WARNING: NSFW starting at 10 minute mark (PG-13)

Direct download: jonerp-socialmediaBS-live2013.mp3
Category:content and media -- posted at: 6:53pm EDT
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