In this live podcast recording from the New York Stock Exchange, Jon Reed and John Appleby discuss the highs and lows from SAP's S4HANA announcement event, billed as the most important SAP product announcement in 23 years. 

In part two of their content strategy video discussion, Michael Brenner of NewsCred joins Jon Reed of diginomica.com to dig deeper - into a frank look at the impact of content on marketing, the role of marketing tech and personalization, and the challenges facing the modern CMO. Note: part one of this podcast, which hits on why Michael is betting his career on content marketing, is featured on Jon's new "Busting the Omnichannel" podcast series.

In the longer second part of the SAP cloud shoot, Jon returns with SAP cloud expert Dick Hirsch to do a deeper dive into SAP cloud for those who want the nuances. The bulk of the talk follows Dick's recent blogs and how his TechEd/d-code insights unfolded. The guys also dig into the surprising persistence of ByDesign, and SAP's cloud platform and open source Cloud Foundry forays.

Fresh off the TechEd/d-code events, Jon chats with SAP cloud expert Dick Hirsch about how he sees the SAP cloud at this juncture. This video is intended for those who want an overview of the SAP cloud with some context on "S-Innovations" as well - the so-called "Simple Suite". A second, longer companion podcast, "Hashing the SAP cloud," digs deeper into the nuances of SAP's cloud strategy.

Is customer experience a fantasy, or an achievable goal? At Argyle's Digital Marketing Leadership event in Boston, Jon pushed his skeptical view on customer experience with CX expert Howard Beader of SDL. Jon and Howard kick around the lessons (and poll results) from the marketers/CMOs in attendance, and talk about how data fits into the customer experience challenge. Jon also pushes the issue of the difficult marketing-IT relationship and Beader shares his own view on the role of IT as marketing shifts to cloud

In this 47 minute highlight replay from a live interactive Crowd Chat, hosts Dennis Howlett and Vinnie Mirchandani explore and debate the issues raised by Mirchandani's new book, SAP Nation: A Runaway Economy.

This event replay was prepared for this podcast feed by Den Howlett and Jon Reed, two of the co-founders of diginomica.com. You can review the text-based Crowd Chat discussion here: https://www.crowdchat.net/SAPNation

Note: there are a few minor audio glitches on the file due to international bandwidth, but I think you'll find this discussion is well worth a few blips.

In this audio combo of two diginomica video shoots, Jon first talks with Ray Wang about the future of digital and whether the Chief Digital Officer is a BS idea, or a pressing need. Then, Jon shifts gears to talk to Brain Sommer about the future of selling and why selling is changing profoundly. The guys also kick around the impact of media on selling - "stop putting, and start blogging."

In this "best of" audio from Jon and Den's SAP TechEd and d-code filming collection, Den, Jon, and the always-quotable SAP Mentor Graham Robinson sit down for a review of a hectic and important week for SAP's first "post-Vishal" technology conference.