SAP and Enterprise Trends Podcasts from Jon Reed (@jonerp) of
Free spirited, old school podcasts on all things enterprise with Jon Reed of, along with troublemakers and/or special guests
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Yep, we're back! Time for a jugular, interactive session on hyperpersonalization. Join CX smarties Marshall Lager and Thomas Wieberneit as we define this term, probe into why it's needed (or not), and, most important, what practical do's and don'ts apply to enterprises? Bring your sharpest questions as always, and let's do this. Also check the itunes channel for the full podcast archives. If you care about unfiltered, unsponsored enterprise content, a great review will help others find this show amidst the marketing flotsam.
Direct download: hyperpersonalization-weibernet-lager-reed.mp3
Category: -- posted at: 1:24pm EST