In this audio-only edition of Jon's Enterprise hits and misses video show, Jon Reed of http://www.diginomica.com starts out on a solo flight rant/overview of his methods on B2B content strategy and critique of hyper-personalization. He hits on why this matters for individuals and enterprises. A key issue: marketing and sales need to change, and it's a culture problem more than a tech problem. 30 minutes in, returning champ Brian Sommer crashes the show to dig into the hilarious low points of B2B selling. The guys even run through Brian's worst-of-B2B-sales slide deck (note: you can enjoy this as audio only as Jon reads the slides, but if you want to see them, you can check the video replay at youtube.com/jonathanwreed).

In Jon's video and podcast reboot, he talks to the man partially responsible. Brent Leary is a trailblazer in enterprise video and a driving force behind CRM Playaz. How does he pull off large scale events? Interactive chats? Let's chat him up..

In part two of their talk on the dilemmas of the modern enterprise buyer, Jon Reed and Hank Barnes of Gartner dive right into Barnes' latest research on reaching enterprise buyers, and the strengths and flaws of reaching buyers with content. Other surprising Gartner data is discussed, including the surprising role of vendor responsiveness and why that is overlooked. The guys also hit on peer reviews and the problem of attempting to game buyers with positive reviews. The conversation is framed with this question: how we can serve buyers better, and reduce the amount of flawed and troubled projects? The final section includes advice for customers on navigating buying complexity. 

This podcast references recent blog posts by Hank Barnes.

In part one of his first-ever podcast with Hank Barnes of Gartner, Reed and Barnes revisit their multi-year dialogue on the dilemmas of the modern enterprise buyer. Barnes has fresh research on modern buyers, including unsettling updates on project failures and buyer complacency. He also has fresh buzzwords for Jon to call out and break down, including "continuous buying" and "continuous customer behaviors." The guys also debate just how informed the modern buyer is, with Barnes landing on the side that "informed buyer" is aspirational at best. They both agree the vendors lack control - but still need to engage, but on new terms driven by customer needs.

This podcast references recent blog posts by Hank Barnes.

In this edited version of his Western Mass Podcamp 2017 session, Growing your business with content, Jon talks about the power of content and the impact of the digital economy on how content is consumed. The key question: how can you use content to win business by earning trust, opt-ins, and audiences? Session participants, including Claudia Gere, chime in here and there and pose questions. Note: there are a few swear words on this podcast so it's not safe for certain workplaces. Also check the itunes channel for the full podcast archives.

During this live interview, taped in the midst of a bustling Consensus 2016, Steemit co-founder Ned Scott gives Jon the inside view on the creation of Steemit, and their unique approach to rewarding/paying content creators and curators through their blockchain-based platform. He also announces the launch of Steemit.com. Ned talks about Steemit's different asset classes, including Steem dollars, and how they've sparked their launch with a Slack-based community. The guys also get into the failure of existing networks to compensate content creators, and create a civil environment for discourse.  Jon also vows to jump off a bridge it companies like Steemit can't build new media models as viable alternatives to living on Facebook. 

Live from Advocamp 2016, Jon Reed catches Joseph Jaffe in a spirited mood after his keynote, "Using your brand to create an army of zealots." This frank/informal chat debates the pros/cons of brand zealotry, with Jaffe explaining why politicians like Trump and Obama have changed the marketing discourse. Jon worries this groundswell marketing has a dark side - Jaffe responds. Jaffe also hits on key concepts from his last book Z.E.R.O., which explore the futility of broadcast advertising. The guys also kick around the viability of customer advocates and advocate-driven marketing - a key theme of Influitive's Advocamp event.

In part two of their content strategy video discussion, Michael Brenner of NewsCred joins Jon Reed of diginomica.com to dig deeper - into a frank look at the impact of content on marketing, the role of marketing tech and personalization, and the challenges facing the modern CMO. Note: part one of this podcast, which hits on why Michael is betting his career on content marketing, is featured on Jon's new "Busting the Omnichannel" podcast series.

Jon hits the TechEd Expert lounge floor for his annual freewheeling talk on whether social media is BS - or has actual value for SAP professionals. Special guests include Joshua Fletcher, Karin Tillotson and Phil Loewen. WARNING: NSFW starting at 10 minute mark (PG-13)