SAP and Enterprise Trends Podcasts from Jon Reed (@jonerp) of diginomica.com
Free spirited, old school podcasts on all things enterprise with Jon Reed of diginomica.com, along with troublemakers and/or special guests
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In this completely unscripted chat with Brian Solis, author of a new book on experience design, Jon asks Brian about whether experience design can be a reality given the data silos and culture issues that prevent this from happening. Brian shares his research and provides a view on why user and customer experience can - and must - change. Jon aired out a number of cynical views on customer experience. Brian's answers included starting points for customers on this new "experience architecture."

Direct download: Solis-Reed_diginomica_podcastt.mp3
Category:UX and design -- posted at: 4:52am EDT
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